Paramount Tower

Description

Location: Dubai, UAE
USE: Hospitality – High Rise
Scope: FaÇade Lighting Design

The architecture of the building, as well as the significance of the Paramount brand and history, were all considered when developing the concept for this façade lighting design. The design scheme focused on two key architectural features: the podium, which is the main focal point at street level, and the top, which is the center of attraction from a distance.

The concept was inspired by theatre and cinema marquees, which were iconic elements in Hollywood during the Art Deco period and remain so today. A meticulously planned array of bulbs reflects the theatrical and entertainment essence of Paramount while also celebrating the tower’s architecture.