Marli New York Boutique

Description

LOCATION: Riyadh, KSA
USE: Malls & Retail
Scope: Internal Lighting Design

This flagship location is the first of a new generation of MARLI New York locations that will help the brand’s legacy. The store, designed by ArandaLasch of New York, feels inextricably linked to its surroundings. ArandaLasch derived a crafted vertical texture from the brand’s monogram, which resonates across the design of MARLI boutiques globally, with curated and mindful attention to detail. This was accomplished for the Riyadh store through vertically arranged sourced stone, wood, and glass details. The design uses a coordinated balance of color, light, and material as a backdrop for the bold and versatile jewelry.

Our Dubai team carefully crafted the lighting scheme to enhance the gorgeous palette of textures and colors, while achieving a layered and controlled environment that emphasizes the exquisite pieces displayed.

In this store, two new areas were created: the M Lounge and the High-End Jewellery Lounge. The lounges serve as a showcase for specialty collections or new product launches, while also providing clients with an intimate and private experience.

The boutique also has a new inviting façade variation for MARLI New York, which frames the flanking display windows with a distinctive marble. A jewelry case floats in the center of a custom monogramed textured blue glass panel at each window, giving the viewer a sense of the interior while showcasing the brand’s distinct designs.